Blogging is becoming an extremely useful tool for companies to market their product and services. Although I think that it will be much more useful for start up companies than the Fortune 500s. I understand why all the companies want to get into blogging because it is extremely popular right now and everybody is doing it. But prime reason to start a corporate blog is to make your brand identifiable to customers and sell it to them. Most likely a Fortune 500 company is widely recognized and has mastered the art of traditional marketing. Start ups on the other hand will need to build their brand and blogging is a cheap and effective way to grab the attention of their target market.
Even after a blog is started by a corporation they need to get the techniques of writing a blog right. Many marketing teams have gone wrong in writing blogs because they ascribe to the traditional ways of marketing and tend to cling to their brand to an extent where they cannot handle criticism from the consumers. To write successful blogs they need to get over these things and let the comments from the blogs guide their products.
On Corporate Blogging: Interview with Don Martelli of MS&L - Technorati Blogging
10 Harsh Truths About Corporate Blogging - Smashing Magazine
Saturday, February 6, 2010
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Blogging apparently was something i displeased but i found out that it is efficient for marketing and sharing information. Companies should take a look at this approach.
ReplyDeleteIt's important that companies learn how to effectively communicate with customers. Due to the social media boom, it's easy to go where your customers go and reach out to them.
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