Search Engine Optimization (SEO) is basically creating content and then optimizing it on your site to increase the quantity or quality of traffic to a website, web page or blog. I never personally thought about SEO before mainly because I never realized the importance of SEO to a marketing strategy. Thinking about it now, I realize that SEO can be extremely useful to generate sales for a company through an online outlet or views for a blog to make it popular and increase readership. The core of SEO would be to get into the customers or readers head, to imagine what they want to read or see on the page to make it easier for them to come to you. The bots that scan web pages on the internet are searching for pages with queries related to what the customer has typed in so it is imperative to know what they want. SEO incorporates many things that we know we should do anyway but tend to overlook. Somethings like having proper grammar on the page, making the layout of the page extremely remarkable, so the viewer is engaged and interested. Not having too many words on the page that will turn a viewer off and not want to read it. Having images and graphs if necessary to enhance the look of the page. These things will generate more viewership and loyalty to the web page.
One way that you can track this viewership is through web analytics. Web analytics are basically a set of tools you employ to see how your viewership is impacting your business or reading your web page. These tools help you track many things on your web page but a few important ones are tools that deal with demographics, they let you see how many people have viewed your page, where they are, how long they viewed it for and whether they were a new viewer or a returning one. These tools can help a business build a online marketing plan to cater to those needs and improve lagging proficiencies. The only problem I see is that SEO works only when people are already on your site, how do you get these people to your site in the first place? That is why SEO needs to be implemented as part of a marketing strategy it cannot be one on its own.
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Yeah I completely agree having SEO alone doesn't just do your company justice. As you suggested you need to make your website inviting and easy to return to, to have repeat customers and new customers come in.
ReplyDeletei agree with you both. beyond SEO more needs to be done to ensure that your site gets enough back links to it. SEO can bring up your popularity in web searches, but similar websites that endorse similar ideals to your own, never get linked to you through SEO. Maybe improving this can improve exposure.
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